The strategic discipline of prioritizing attacks on an opponent's weakness over playing to your own strengths. When you can't do both — play to your strengths AND their weaknesses — choose their weakness. This is the single most important strategic principle in competitive doubles.
Identify weaknesses early: grip type (dead zones), height (lob vulnerability vs reach), soft game comfort, movement speed, preferred pace. Then be as specific as possible in exploiting: if they like it slow, play hard. If they like to bang, block and dink. If they only play to your partner, keep your partner moving. If they're short, lob. If they're tall, attack the body. Strategy comes first — your comfort is a distant second.
Common advice says "play to your strengths." Morgan Evans says when you can't do both — play your strengths AND their weakness — choose their weakness. Your comfort doesn't matter if you're giving them a comfortable game. Strategy comes first; your comfort is a distant second.
Colin Johns: most players treat "the better player" as a single entity — avoid them for everything. But defensive ability and offensive ability may be split across the team differently. The player with the nastiest speed-up might have the weakest reset. The consistent dinker might be hopeless on counter-punches. You need TWO targeting plans, not one.
Colin Johns / Ben Johns: return to the MORE aggressive player, not the consistent one. Most players think "return to the safe player so they can't hurt me." But the aggressive player makes MORE mistakes AND keeping them at the baseline neutralizes their primary weapon (power from close range). The consistent player gets to the kitchen safely either way — returning to them accomplishes nothing. You're choosing which player you'd rather face at the kitchen line, and the answer is: the one who can't resist overplaying from the baseline.