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Research List

URLs, notes, and ideas to investigate. Quick-adds live in your browser until added to the YAML file.

https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got

Lenny Rachitsky — How consumer apps got their first 1,000 users. The landscape overview.

pendingmarketing2026-03-29

Andrew Chen — The Cold Start Problem (book). Definitive work on network effects. Chapters on dating/marketplace/social most relevant.

pendingmarketing2026-03-29
https://caseyaccidental.com

Casey Winters blog — 14/14 credibility. Grew Grubhub + Pinterest. Content loops framework. Advises Tinder/Reddit/Canva.

pendingmarketing2026-03-29
https://review.firstround.com/indispensable-growth-frameworks-from-my-years-at-facebook-twitter-and-wealthfront/

Andy Johns — Magic Moment framework. Grew Facebook 100M→500M, Twitter 40M→140M.

pendingmarketing2026-03-29
https://review.firstround.com/podcast/the-product-strategy-playbook-that-powered-growth-at-tinder-tripadvisor-ravi-mehta/

Ravi Mehta — Tinder CPO. 'Time to First Match' as activation metric. $200M incremental revenue.

pendingmarketing2026-03-29
https://www.lennysnewsletter.com/p/how-to-consistently-go-viral-nikita-bier

Nikita Bier — TBH + Gas zero-budget viral launches. Geographic seeding for social apps.

pendingmarketing2026-03-29
https://www.nfx.com/post/the-insider-story-of-waze

Noam Bardin — Waze 2K→140M users. Community data model (1% create, 9% contribute, 90% consume). Geo-based growth.

pendingmarketing2026-03-29
https://www.lennysnewsletter.com/p/how-duolingo-reignited-user-growth

Jorge Mazal — Duolingo CPO. 14/14 credibility. CURR metric, 4.5x DAU growth, retention-first approach.

pendingmarketing2026-03-29
https://philgcarter.substack.com/

Phil Carter — Elemental Growth Substack. Subscription Value Loop framework. Faire/Quizlet/Ibotta.

pendingmarketing2026-03-29
https://www.fishmanafnewsletter.com/

Adam Fishman newsletter. First growth hire at Lyft, VP Growth Patreon. Marketplace + consumer subscription.

pendingmarketing2026-03-29
https://www.growthengblog.com/

Jeff Chang — Growth engineering blog. Pinterest + Whatnot growth. Experiment velocity + growth funnels.

pendingmarketing2026-03-29

Math Academy's prerequisite inference approach — how they auto-build knowledge graphs

pending2026-03-28
https://www.mathacademy.com

Reference implementation for prerequisite-gated learning

pending2026-03-28